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White and black t-shirts featuring printed typography text hanging on a wire hanger against a dark background

Brand Identity 2019

Associated creatives

Description

This graphic design piece for the re-publica brand identity features two t-shirts displayed on wire hangers against a dark backdrop. A white t-shirt in the foreground and a black t-shirt behind it both display dense blocks of informative printed typography in varying font weights and sizes. The composition emphasizes editorial text-based branding elements, referencing conference details and digital society discussions. The lighting is soft and neutral, highlighting the fabric textures and printed characters clearly.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Digital Media & Publishers

Color

Pure White (50%)

Jet Black (50%)

Context

Advertising Campaign