BrandIKEA Canada
ProjectSpot the Difference
R+D Post, Post Production / VFX,
Associated creatives
Associated creatives
Tags
Description
On a red background, a spot-the-difference game compares two identical scenes side by side. Each scene features two men sitting on the floor playing chess on a LACK coffee table. The man on the left is wearing a light-blue button-up shirt, while the man on the right is wearing a black sweatshirt. A chessboard sits atop the table, accompanied by books and a glass of water on the bottom shelf of each table. The only visible difference is that the LACK coffee table in one scene is priced at $49.99, while the one in the other scene is labeled as ‘lower price’ at $39.99.