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BrandDove
ProjectWhy2K?

Razorfish, Production,

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Description

This is a Dove advertisement promoting body positivity. The video begins with a pink flip phone and text about the Y2K era. A text message appears on the phone screen talking about going on a crash diet before prom. The video then transitions to two young women outside embracing each other and smiling, followed by a woman walking on a city street wearing headphones. The video also features a young woman in a subway station wearing headphones. The advertisement concludes with text that says, "Tune in to Why2k? A new podcast collab with: How to Fail and A Millennial Mind."