Brand
ProjectRayban X Boran Kuzum

Aytekin Yalçın,
Associated creatives
Tags
Description
This portrait features Turkish actor Boran Kuzum for the Ray-Ban campaign, photographed by Aytekin Yalçın. He is shown in a three-quarter profile wearing dark rectangular sunglasses with thin frames and a high-collared white jacket or coat. The lighting is crisp and even, highlighting the contours of his face and the texture of the white garment. The background is a clean, neutral grey studio seamless. The Ray-Ban red cursive logo is prominently displayed in the lower portion of the frame.
Style
Editorial, Vertical, Clean
Industries
Eyewear
Color
Pure White (70%)
Jet Black (30%)
Background
Grey Seamless
Context
Advertising Campaign