Fedra Malara, Art Director,

Description

This portrait from the Ray-Ban 2025 Icons Campaign features a model wearing iconic Clubmaster eyewear and a dark denim jacket with a high structured collar. The shot is captured by photographer Jordan Hemingway with fashion styling by Vittoria Cerciello and art direction by Fedra Malara. Hair styling is by Pierpaolo Lai and makeup by Luciano Chiarello. The studio background features a soft grey textured finish, lit with dramatic lighting that highlights the frame and apparel details. A bold red Ray-Ban logo is overlaid across the lower portion of the frame.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Background

Grey Seamless

Context

Advertising Campaign