Fedra Malara, Art Director,

Description

This portrait from the Ray-Ban 2025 Icons Campaign features a model wearing dark sunglasses and a black coat against a warm, yellow gradient background. The composition is vertical and styled with clean lines, highlighting the Balorama frame design. The iconic Ray-Ban signature logo appears prominently in red across the lower portion of the frame. The lighting is soft and directed, accentuating the sleek textures of the outerwear and the sharp contours of the eyewear.

Style

Vertical, Commercial, Saturated, Warm

Industries

Eyewear

Color

Background

Gradient

Context

Advertising Campaign