ProjectRay-Ban 2023

Fedra Malara, Art Director,
Associated creatives
Tags
Description
This close-up portrait from the Ray-Ban 2023 campaign features a model wearing narrow sunglasses with dark lenses against a vibrant red and yellow studio background. The composition employs dramatic colored lighting to create a bold, monochromatic atmosphere with stark tonal highlights. Photography is by Yuma Migliaccio, with fashion styling by Camilla Sossi and art direction by Fedra Malara. The image highlights the distinctive eyewear design through focused framing and saturated color grading.
Style
Editorial, Vertical, Saturated, Warm
Techniques
Natural light
Industries
Eyewear
Background
Coloured Seamless
Context
Advertising Campaign


