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Brand
ProjectSS25
Two cyclists riding up an asphalt road silhouetted against a bright sky with saguaro cacti on the roadside.

Mark Mahaney, Photographer, New York

Associated creatives

Tags

Description

This editorial image for Rapha's SS25 project, photographed by Mark Mahaney, captures two cyclists silhouetted against a pale sky as they ascend a steep asphalt road. The composition features a low-angle perspective looking up a white-lined highway flanked by distinct desert silhouettes, including tall saguaro cacti on the left. The high-contrast monochrome aesthetic emphasizes the dramatic scale of the landscape and the determined physical effort of the riders. The Rapha brand logo appears cleanly in the lower right portion of the frame.

Style

Editorial, Horizontal, Monochrome, Matte

Techniques

Analogue / film

Industries

Cycling

Background

Road

Context

Advertising Campaign