Caroline Moxley, Casting Director,

Description

A black-and-white campaign image for Ralph Lauren Purple Label Pre-Fall 2026, photographed by Tyler Mitchell with creative direction by Andrew Young. A male model is seated in a modern armchair with metal frame arms, leaning his head against his raised left hand while looking toward the lens with a focused expression. He wears a tailored long-sleeve utility shirt featuring flap pockets and contrasting dark buttons, accessorized with a dark leather-strap watch and metal bracelet. The composition is framed against a clean studio backdrop with soft, diffused lighting, overlaid with the Ralph Lauren brand logotype at the base.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign