Brand
ProjectAKIRA NY Watches Fall18 30
Ralph Lauren,
Associated creatives
Tags
Description
This commercial video for Ralph Lauren features an Asian man showcasing watches and outerwear in New York. The video opens with close-up shots of the man seated in the back of a luxury car wearing a tailored suit and a square-faced silver watch. Subsequent sequences show him stepping out of the car, walking along city streets, and zipping up a plaid wool jacket. He is later seen wearing a navy peacoat with red insignia on the sleeve and standing on a rooftop terrace overlooking city skyscrapers. The cinematography features natural lighting and clean urban environments.