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  • ·Ralph Lauren AKIRA NY Watches Fall18 15 luxury watch campaign
Brand
Ralph Lauren
ProjectAKIRA NY Watches Fall18 15

Ralph Lauren,

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound

Tags

man in suitman wearing suitsuitluxury wristwatchwristwatchwatch

Description

This commercial video for the Ralph Lauren AKIRA NY Watches Fall18 15 project features a man wearing a dark tailored suit and a luxury wristwatch. The scenes transition between the interior of a luxury vehicle, an urban street stepping out of a car, and an atmospheric bar interior. Close-up shots highlight the timepiece on the wrist with a leather strap. The lighting varies from soft interior vehicle illumination to warm, moody lighting in the bar setting, complemented by a sophisticated color palette and atmospheric depth.