Brand
ProjectCampaign
Unltd, Association,
Associated creatives
Tags
Description
A campaign video created for Raise the Age features various adults sequentially reading a tenth birthday card against a clean blue studio background. The speakers deliver sobering messages regarding the age of criminal responsibility while holding illustrated greeting cards. Produced by TAG Australia with agency support from Unltd and media planning by Carat Sydney, the project combines stark lighting and emotional direct-to-camera delivery to highlight advocacy messaging.
Style
Documentary, Vertical, Warm, Clean
Industries
Public Awareness
Background
White Seamless
Context
Advertising Campaign