Raise the age
Campaign
Brand
ProjectCampaign
Date
Apr 2026
Description
Raise the Age addresses the age of criminal responsibility through a direct-to-camera public awareness campaign. The project features adults reading tenth birthday cards, using documentary-style delivery to contrast the innocence of the occasion with sobering messaging. Produced by TAG Australia, the campaign leans into a clean aesthetic with stark lighting to maintain focus on the subject matter. The execution prioritizes a vertical format for digital platforms, supported by creative direction from Unltd and media planning provided by Carat Sydney.
Style
Documentary, Vertical, Warm, Clean
Industries
Public Awareness
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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