Brand
ProjectBrand Identity
Hey, Graphic Design,
Associated creatives
Tags
Description
This dynamic video showcases a celebratory pride parade float moving through a busy urban street. A large white flag bearing the text Rainbow Wool waves above the crowd as people cheer, dance, and hold up embroidered patches. The sunlit outdoor scene features natural lighting and energetic movement, capturing a lively community celebration. Serviceplan and Hey contributed to the graphic design and brand identity project.
Style
Horizontal, Action, Cinematic, Warm, Raw
Techniques
Drone footage
Industries
Festivals & Events
Event
Pride
Background
Street
Context
Advertising Campaign, Event / PR