H&M H&M&RIO 2026

Description

Photographed by Rafael Pavarotti for H&M's H&M&RIO campaign, this vibrant portrait features a Black woman with radiant, voluminous dark curls laughing directly at the camera. She cradles a large, vivid magenta pink rose with both hands, adorned with bold gold and gemstone statement rings and painted nails. She wears an intricately embroidered black garment with floral motifs, framed tightly against a striking solid yellow backdrop under soft, even studio lighting.

Style

Vertical, Saturated, Editorial, Warm

Techniques

Beauty Light

Industries

High Street Fashion

Color

Background

Coloured Seamless, Hallway

Context

Advertising Campaign