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BrandRACQ
ProjectRACQ TVC
A family stands by their blue car getting roadside assistance from a tow truck driver in a wooded area, with two Sulphur-crested cockatoos in the foreground.

RACQ RACQ TVC 2024

Associated creatives

Kali Bateman
Kali BatemanColourist

Tags

Sulphur-crested cockatooroadside assistancefamilycarroadside assistance truck

Description

A roadside assistance worker assists a family next to their broken down car in a wooded, rural location. The family consists of two adults and a child. A yellow roadside assistance truck is parked next to the family's blue car, which has its hood up. In the foreground, two Sulphur-crested cockatoos perch on a tree branch. The road is asphalt and the scene is set outdoors in a natural environment. The image is shot at eye-level, with a focus on capturing the interaction between the roadside assistance worker and the family.