BrandBack Market
ProjectBrand Identity
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market), Production and Operations,
Associated creatives
Studio HerrströmGraphic Design
Dan Brill (Back Market)Vianney Vaute (Back Market)Creative Direction
Lucile Dumeaux (Back Market)Seth Farbman (Back Market)Donatienne Vaute (Back Market)Brand Marketing
Adam Pasulka (Back Market)Clare Austen Smith (Back Market)
Rachel Stone (Back Market)Flore Lajouanie (Back Market)Hannah Laloum (Back Market)Production and Operations
Manon Chrétien (Back Market)Valentin Lachayze (Back Market)Design
Florian Lissot (Back Market)Ray Ho (Back Market)Product Design
Associated creatives
Tags
Description
Centered on a purple background, the Back Market logo is prominently displayed, rendered in lime green. The logo features the company name alongside its icon, creating a clean and recognizable brand presence. Positioned on the left and right sides of the frame are vertical curved lines in the same lime green hue. These lines contribute a sense of graphic design, serving as a simple yet stylish background element that complements the central logo. The composition uses flat lighting, emphasizing the colors and shapes without creating strong shadows or highlights.