EP+Co,

Description

This commercial video for Rachael Ray Nutrish titled The Look features intimate close-ups of dogs gazing intently, intercut with warm scenes of people preparing fresh ingredients in a modern home kitchen. Hands chop carrots and butternut squash on a wooden board, while others stir a vibrant pan of vegetables, greens, and cherry tomatoes. Throughout the spot, dachshunds and larger dogs interact with family members in a bright, sunlit interior with natural lighting. The video reflects on fifteen years of pet food inspired by home-cooked recipes, ending with joyful pet interactions and professional agency production by EP+Co.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Living Room

Context

TVC / TV Commercial