Qoñi Brand Identity 2017

Description

This image presents an open publication spread showcasing editorial design for the Qoñi brand identity project by Leo Burnett Design. The left page displays arranged hanks of cream-colored yarn alongside a small sphere and a knitted mitten on a textured grey surface. The right page features a person wearing a chunky grey wool sweater, blue jeans, and dark gloves, captured in a clean studio setting. The clean minimalist layout and natural lighting emphasize the tactile qualities of the knitted textiles and raw materials. The spread highlights thoughtful brand storytelling through craft and publication design.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Editorial