String Theory, Agency / Creative,

Description

This commercial video for Hyundai KONA, titled Put It All Behind You and produced by Supernormal, follows an older woman in a wood-paneled interior. She arrives home, removes her dark blazer over a white blouse, places her keys and phone on a desk, and sits on a green sectional sofa to open a memory box. The cinematic sequence captures her examining vintage photographs with gentle sentiment, utilizing warm indoor lighting and natural tones to create a contemplative, narrative atmosphere.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Electric / EV

Color

Background

Living Room

Context

TVC / TV Commercial