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Brand
PUMP! Underwear
ProjectGlitch
Blonde man wearing a red t-shirt, red shorts, and a white face mask against a gradient blue studio background

PUMP! Underwear Glitch 2025

Associated creatives

Christian Oita
Christian OitaPhotographer
Christian Oita
Christian OitaDirector
Tsuyoshi Tamai
Tsuyoshi TamaiHair Stylist

Tags

blonde man wearing red shirtblonde manman wearing red shirtred t shirtred shortswhite face maskblonde hair

Description

This commercial image for the PUMP! Underwear project Glitch features a blonde male model posing against a gradient blue studio backdrop. He wears a fitted red short-sleeve athletic t-shirt paired with matching red athletic shorts and dark boots. His face is partially covered by a white textured sheet mask with eye and mouth cutouts, creating a striking avant-garde aesthetic. The lighting is soft and directed, highlighting the rich textures of the red apparel and the contrast against the cool background. Photographed by Christian Oita with hair styling by Tsuyoshi Tamai.