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Blonde man seated on a dark leather couch holding a black camera, wearing patterned underwear and a black graphic t-shirt.

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This commercial campaign image from the Glitch project for Pump Underwear was photographed and directed by Christian Oita, with hair styling by Tsuyoshi Tamai. A fair-skinned blonde man is seated on a dark leather couch, holding a black video camera up to eye level. He wears a black graphic t-shirt and patterned boxer briefs, with dramatic red lighting casting a moody ambiance over the scene. Vertical glitch and stripe visual effects slice across the right portion of the frame, creating a fragmented composition. The subject gazes directly toward the viewer with a neutral expression.