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BrandPuma
ProjectPUMA x Madhappy Collaboration
Lila Moss posing in a burgundy Puma track jacket and matching shorts against a white backdrop.

Puma PUMA x Madhappy Collaboration 2025

Associated creatives

Lila Moss
Lila MossModel
Madhappy
MadhappyPhotographer
Lila Moss
Lila MossTalent

Tags

lila mosspuma x madhappyburgundy track jacketburgundy jackettrack jacketburgundy athletic shortsburgundy shortsathletic shortsblack sneakerssneakers

Description

Model Lila Moss poses full-length against a seamless white studio background for the PUMA x Madhappy collaboration campaign. She wears a maroon-burgundy zip-up track jacket over a dark sports bra, paired with matching burgundy running shorts, maroon socks, and black sneakers. The shot is captured with soft, even studio lighting that casts subtle shadows against the clean backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Sportswear

Color

Burgundy (70%)
Jet Black (30%)

Background

White Seamless, Residential Building

Context

Advertising Campaign