Brand
ProjectPuma x Skepta 'Skope'

Rory Griffin,
Associated creatives
Tags
Description
This portrait for the Puma x Skepta 'Skope' project captures a group of five diverse models gathered together in a bright white studio setting. In the center, a man in a white collared shirt with a loose black tie and dark shorts speaks while gesturing with his hands. Surrounding him, individuals in layered streetwear, dark hoodies, skirts, and sneakers pose with candid, dynamic expressions. The composition is shot from a slightly elevated angle, highlighting the interplay of textures, black and white clothing, and styling. The lighting is clean and even, characteristic of a professional commercial fashion shoot.
Style
Editorial, Vertical, Clean
Industries
Sportswear
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign