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Brand
Puma
ProjectRun Your City
Multi-panel outdoor billboard featuring Puma branding with typography, athletic apparel, and a runner against an urban backdrop.

Giacomo Donati, Senior Art Director, Berlin

Associated creatives

Giacomo Donati
Giacomo DonatiGraphic Designer

Tags

puma outdoor billboardpuma billboardoutdoor billboardbillboard designrun your citypuma run your city

Description

Outdoor billboard advertisement for the Puma Run Your City project, designed by graphic designer Giacomo Donati. The multi-panel display integrates bold typography reading GO FURTHER and NO MATTER WHAT alongside action imagery of runners in athletic apparel and branded details. The urban street setting provides a concrete foreground beneath the large-scale promotional panels.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Sportswear

Color

Jet Black (50%)
Lime (30%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)