Brand
Calvin Pausania,
Associated creatives
Tags
Description
This portrait for the Puma x Playstation Campaign 2024 features a model posing on a reflective surface against a soft gradient sky ranging from pale pink to deep purple. The subject wears a light blue hooded sweatshirt paired with white shorts and athletic sneakers, with white socks completing the look. The lighting is clean and even, highlighting the minimalist composition and pastel color palette. The shot is captured from a low angle, emphasizing the model's stance against the atmospheric backdrop. The overall aesthetic is polished and commercial, blending streetwear elements with a surreal environment.
Style
Vertical, Commercial, Pastel, Warm
Industries
Sportswear
Color
Powder Blue (50%)
Pure White (50%)
Background
Gradient
Context
Advertising Campaign