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Brand
Puma
ProjectOG Letters AUS

Puma OG Letters AUS 2025

Associated creatives

Bursty
BurstyAgency / Creative

Tags

elderly women reading letterselderly womenwomen reading letterspuma tracksuitsoccer ballpuma athletic wear

Description

This digital campaign video for Puma titled OG Letters AUS features members of the historic 1975 Australian Women's Soccer Team. The footage captures elderly female players dressed in matching navy tracksuits and polo shirts, sitting together on a vintage brown leather sofa in a bright studio setting. Throughout the sequence, the women read heartfelt letters aloud, reflecting on their pioneering contributions to women's football in Australia. The clean, minimalist studio lighting contrasts with archival photographic inserts and text overlays, creating an emotional and respectful tribute to these sporting trailblazers.