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BrandPuma
ProjectMostro Ad Campaign
Amelia Gray descending dark stairs wearing a black leather jacket, white lace skirt, and pink sneakers

Puma Mostro Ad Campaign 2025

Associated creatives

Amelia Gray
Amelia GrayModel

Tags

amelia gray descending stairsamelia graywoman descending stairswoman on stairsblack leather jacketwhite lace skirtpink sneakerspuma leather jacket

Description

Amelia Gray descends a dark, minimalist staircase for the Puma Mostro ad campaign. She wears a black leather jacket featuring the Puma logo, a white lace skirt adorned with ribbons, white tights, and pink sneakers. The stark lighting creates high contrast against the dark background, emphasizing the textured fabrics and modern streetwear aesthetic of the styling.

Style

Vertical, Commercial, Clean, Matte

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Jet Black (50%)
Pure White (30%)
Blush (20%)

Background

Carpark

Context

Advertising Campaign