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BrandPuma
ProjectPUMA x Madhappy Collaboration
Lila Moss kneeling in blue jeans and a navy jacket against a white studio background with soft branch shadows.

Puma PUMA x Madhappy Collaboration 2025

Associated creatives

Lila Moss
Lila MossModel
Madhappy
MadhappyPhotographer
Lila Moss
Lila MossTalent

Tags

lila mossmodel lila mosslila moss pumablue denim jeansdenim jeansnavy track jacketpuma jackettrack jacket

Description

Lila Moss kneels in a relaxed pose for the Puma x Madhappy collaboration. She wears loose-fitting medium-wash denim jeans and a dark navy track jacket over a light blue collared shirt. Soft, diffused lighting casts gentle foliage shadows across a clean white studio floor and backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Sportswear

Color

Navy (50%)
Denim (40%)

Background

White Seamless

Context

Advertising Campaign