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BrandPuma
ProjectPUMA x Madhappy Collaboration
Lila Moss crouching in a light blue knit sweater and white Puma sneakers for the PUMA x Madhappy collaboration.

Puma PUMA x Madhappy Collaboration 2025

Associated creatives

Lila Moss
Lila MossModel
Madhappy
MadhappyPhotographer
Lila Moss
Lila MossTalent

Tags

lila mossmodel lila mosslila moss crouchingpowder blue knit sweaterblue knit sweaterknit sweaterwhite puma sneakerswhite sneakerspuma sneakers

Description

Model Lila Moss poses for the PUMA x Madhappy collaboration campaign, crouching low on a textured white surface against a minimalist white studio backdrop. She wears an oversized powder blue knit sweater with contrasting dark brown stripes extending down the long sleeves, paired with white Puma sneakers and patterned ankle socks. Soft, even lighting illuminates the clean composition, accentuating the cozy textures of the knitwear and carpet.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Sportswear

Color

Powder Blue (50%)
Espresso (20%)
Pure White (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign