Lovesong, Production,

Description

This dynamic campaign video for Puma titled GO WILD captures various runners and athletes traversing urban streets, residential neighborhoods, and bus parking lots during nighttime and dusk. The sequences feature atmospheric red lighting, gritty film textures, and intimate close-ups of runners resting and touching their knees. The subjects wear athletic apparel and sneakers, moving with high energy through cityscapes and architectural environments. Created as part of the GO WILD project, the video blends cinematic framing with atmospheric grading to highlight athletic endurance.

Style

Horizontal, Action, Cinematic, Moody, Grainy

Techniques

Super 8 / 16mm

Industries

Sportswear

Color

Background

Street

Context

TVC / TV Commercial