Brand
ProjectPUMA - Go Wild
Leland, Music / Sound,
Associated creatives
Tags
Description
This commercial video for the Puma Go Wild campaign features athletic runners navigating city streets, urban stairways, and highway overpasses during various times of day. The visual style employs cinematic low-light scenes, moody color grading, and gritty textures, interspersed with close-up shots of runners in sportswear. The project captures the energy of nocturnal running and daytime training sessions against striking architectural backdrops.
Style
Horizontal, Action, Cinematic, Moody, Gritty
Techniques
Slow motion
Industries
Sportswear
Background
Street
Context
TVC / TV Commercial