Juice Films, Production Service,

Description

This commercial video for Puma's Go Wild campaign, titled For The Runner’s High, follows runners sprinting through city streets, parking lots, and urban environments at night and twilight. The footage features dynamic tracking shots and low-light cinematography with warm amber street lighting contrasting against cool urban tones. Characters are shown running past buses, along coastal hillside roads, and through athletic spaces. The project features creative work by adam&eveDDB London and Havas UK, with production by Love Song, Juice Films, and Common Image, music by 750mph and Leland, and post-production visual effects by Time Based Arts.

Style

Horizontal, Action, Cinematic, Moody

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign