Brand
ProjectMerry Birthday
FIG,
Associated creatives
Tags
Description
This cinematic commercial video for Publix titled Merry Birthday features dramatic night views and intimate holiday scenes. Directed by William McVay with creative agency involvement from FIG and post-production by Max Cooper, the video explores the complex feelings of sharing a birthday with Christmas through a narrative film style. The visual sequence moves from nocturnal aerial cityscapes to warmly lit hospital nurseries and family living rooms decorated for the holidays.
Style
Horizontal, Cinematic
Industries
CPG / Packaged Food
Background
Night Sky
Context
TVC / TV Commercial