22squared, Agency / Creative,

Description

This commercial video for Publix features a woman seated on a bright green stool against a seamless white background. She wears a sleeveless top with horizontal pastel stripes, grey trousers, and patterned shoes, holding two cans of vegetables as she speaks directly to the camera. The brightly lit studio setup employs clean, high-key commercial lighting that accentuates the crisp backdrop and product placement. The campaign uses a cheerful, lighthearted tone to promote the supermarket's buy-one-get-one-free offer.

Style

Humorous, Vertical, Commercial, Clean

Industries

Grocery

Color

Background

White Seamless

Context

TVC / TV Commercial