Daniel Fletcher,

Description

This commercial spot for Publix titled Best Friends follows a mail carrier encountering a pack of dogs in a suburban neighborhood. The video blends live-action performance with visual effects to create comedic interactions between the postal worker and various dogs. Post-production and visual effects were handled by Daniel Fletcher. The scene transitions between a dimly lit basement meeting of dogs and bright daytime suburban streets.

Style

Humorous, Horizontal, Commercial, Warm

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Street

Context

TVC / TV Commercial