Publicis Production, Production,

Description

This insurance advertisement captures an outdoor scene of a multi-story brick apartment building. A man in a blue robe stands at an open window, seemingly observing two thieves attempting to break into an adjacent apartment window. The thieves are on an aluminum ladder carrying a red mattress. The mattress is being used to cover the window they are attempting to enter. Inside the targeted apartment, a woman is riding an exercise bike. The color palette is dominated by the red mattress, the brown brick building, and the blueish white paint of the adjacent building. This scene suggests a comedic take on home security and the need for reliable insurance.