Publicis Ireland, Agency / Creative,

Description

The video features a woman advocating for breast cancer awareness using 'Breast Before Dates' labels. The first shot is of the woman holding a pink label with a QR code. The label is part of a public awareness campaign. She highlights the importance of early detection, sharing her personal experience of being diagnosed with stage two breast cancer in 2017. The video shows the label being placed on various food products, such as coffee, and prepared foods. The intent is to prompt individuals to scan the QR code and learn how to perform self-checks. The video also includes an image of another woman with cancer, highlighting the cause.