Publicis Ireland, Agency / Creative,

Description

This claymation commercial opens inside a Spar grocery store aisle. A cartoon woman pushes a shopping cart, selecting a loaf of bread with a yellow package. She examines the best-by date printed on the bottom before looking up with a concerned expression. The video cuts to a pink background with text reading, '1 in 7 Irish Women Will Develop Breast Cancer in Their Lifetime.' The woman stands again in the supermarket aisle, recommending self-checks. The video then introduces 'Breast Before Dates,' promoting regular self-checks for breast cancer prevention.