Publicis Dubai, Agency / Creative,

Description

An advertisement showcases the desert landscapes of the United Arab Emirates. Aerial shots show vast mountain ranges and expansive deserts intersected by roads. A woman wearing a headscarf drives a turquoise Jeep through the desert, stopping to collect samples of sand in glass vials. She is seen driving on sand dunes near a fort under a clear sky. The woman sets up a display of the sand samples and compares them to color swatches inside a design studio with another woman. The advertisement emphasizes the diversity and unity of the seven Emirates.