Publicis Conseil, Agency / Creative,

Description

This retro-style commercial features a group of diverse young adults embarking on a road trip. The commercial uses a grainy, vintage film aesthetic, adding to its nostalgic feel. The group is seen packing luggage and equipment into a turquoise car in a wooded area. The scene transitions to the car driving down a highway with trees and fields on either side, highlighting the sense of adventure. The group is comprised of adult males and females. There are scenes of the car moving through city streets with buildings. The overall effect gives the commercial a nostalgic, adventurous, and energetic mood.