Publicis Conseil, Agency / Creative,

Description

A light-skinned male is driving a teal car during daylight hours in an urban setting. In the passenger seat is a light-skinned female. As he drives down a city street with brick buildings on either side, he looks up at a very large billboard for Dacia service. It is a clear, sunny day. The billboard's text reads, 'The more we see you, the less you see us.' Later, the same male walks down a spiral staircase carrying a paper bag of greens. He looks concerned. He is then pictured in an office setting with diverse coworkers.