Logo
  • Home
  • ·Media
  • ·Prospect Coffee Roasters branded black t-shirt design
BrandProspect
ProjectBrand Identity
A person viewed from behind wearing a black t-shirt featuring the orange Prospect Coffee Roasters logo on the back against a white wall.

Prospect Brand Identity 2020

Associated creatives

Alter
AlterGraphic Design

Tags

person back

Description

This medium shot captures an individual from behind, wearing a black crew-neck t-shirt. The central focus is the custom brand logo for Prospect Coffee Roasters printed in a bold, matte orange ink across the upper back of the garment. The logo features a stylized, wavy typeface for the word PROSPECT, accompanied by the text VTA. CALIF. above and COFFEE ROASTERS below. The shirt is set against a textured, off-white wall, which is partially illuminated by a strong, directional light source casting a sharp shadow. The overall composition highlights apparel-based brand identity through clean, minimal design.

Style

Commercial, Lifestyle

Techniques

Natural light, Hard Light

Industries

CPG / Packaged Food