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BrandProspect
ProjectBrand Identity
A woman smiling while holding a black branded tote bag next to a close-up of a hand holding an iced coffee in a branded glass.

Alter, Graphic Design,

Associated creatives

Alter
AlterGraphic Design

Tags

Description

This split-screen image showcases elements of the Prospect Coffee Roasters brand identity. On the left, a smiling young woman with a tattoo on her arm carries a black canvas tote bag featuring a white letter 'P' logo with a smiling face. She wears a semi-sheer, patterned button-up shirt and has her hair styled with a scrunchie. The right side shows a close-up perspective of a hand holding a clear glass filled with dark iced coffee and ice cubes. The glass is printed with the text 'Prospect Coffee Roasters Vta. Calif.' in white. The lighting is bright and sunny throughout, suggesting an outdoor, daytime lifestyle setting.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Beverages