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BrandProspect
ProjectBrand Identity
Prospect brand identity showing four vertical panels featuring coffee bag label designs and illustration

Prospect Brand Identity 2020

Associated creatives

Alter
AlterGraphic Design

Tags

coffee packaging designcoffee packagingpackaging designbrand identitytypographycoffee bag labelline illustration

Description

This graphic design project showcases brand identity elements for Prospect, featuring four distinct vertical panels with coffee bean bag packaging layouts. The panels display structured typography detailing origin locations, tasting notes, and net weights against light blue, coral red, taupe, and off-white backdrops. The final right panel incorporates a playful line illustration of a figure holding a coffee cup alongside bold logotype. Created by Visie Admin.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Typography, Vector

Industries

Beverages

Color

Sky Blue (30%)
Coral Red (30%)
Beige (20%)

Background

Solid Colour

Context

Advertising Campaign