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ProjectBrand Identity
Person wearing a black t-shirt with orange typography reading Prospect Coffee Roasters against a white textured wall.

Brand Identity 2020

Associated creatives

Alter
AlterGraphic Design

Tags

black t shirtblack t-shirtt shirtt-shirtprospect coffee roasters t shirtorange typographyperson in black t shirt

Description

This image showcases a brand identity project for Prospect Coffee Roasters, captured by Visie Admin with graphic design by Alter. A person is shown from the back, wearing a black t-shirt printed with prominent orange retro-style typography. The rear print features the word PROSPECT in large curved letters, accompanied by VTA. CALIF. above and COFFEE ROASTERS below. The subject stands against a textured white wall in bright natural daylight, casting a distinct shadow to the right.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Beverages

Color

Jet Black (80%)
Rust (20%)

Background

Paper Texture

Context

Advertising Campaign