Brand
Ryvalmedia, Agency / Creative,
Associated creatives
Tags
Description
This video piece for Red Tractor Oats, titled Properly Farmed Food - Generational, captures the quiet dedication of fifth-generation farming life. The sequence opens with a silhouetted figure against a warm twilight sky before transitioning into sunlit fields and rustic farm interiors. Natural lighting highlights golden oat crops, weathered textures, and traditional machinery. The visual style is documentary and cinematic, emphasizing genuine agricultural heritage. Produced with media support from Ryvalmedia and production by Matilda Hobba.
Style
Documentary, Horizontal, Clean
Techniques
Analogue / film, Natural light
Industries
CPG / Packaged Food
Background
Sunset Sky
Context
Brand Film / Corporate Video