Brand
ProjectMagnet
Soundtrack Group, Music / Sound,
Associated creatives
Tags
Description
This commercial spot from Progressive titled Magnet features Dr Rick and several homeowners interacting on a suburban street near utility workers. The scenes transition between outdoor neighborhood conversations and an office setting where Dr Rick speaks directly to the camera. The production includes professional lighting, crisp dialogue, and branding elements throughout. Moxie Pictures handled the production for the campaign.
Style
Horizontal, Commercial, Clean
Industries
Insurance
Color
Charcoal (40%)
Beige (30%)
Jet Black (30%)
Background
Street
Context
TVC / TV Commercial

