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  • ·Progressive Insurance The Backup commercial with Josh Dobbs
Brand
Progressive Insurance
ProjectThe Backup

PRETTYBIRD US,

Associated creatives

Arnold Worldwide
Arnold WorldwideAgency / Creative
PRETTYBIRD US
PRETTYBIRD USProduction
Cosmo Street Editorial
Cosmo Street Editorial
Zero VFX
Zero VFXPost Production / VFX
Soundtrack Group
Soundtrack GroupMusic / Sound
Singing Serpent
Singing SerpentMusic / Sound
The Color Refinery
The Color RefineryPost Production / VFX

Tags

black woman talkingblack womanwoman talkingblack man hanging signblack manman hanging sign

Description

This commercial spot titled The Backup for Progressive Insurance features a Black man and Black woman decorating a living room. The man stands on a stool adjusting a framed sign that reads home on a pale blue wall while the woman observes and offers feedback. The scene transitions to show a living room interior with a sofa, coffee table, fireplace, and indoor plants. NFL player Josh Dobbs appears as a backup in a humorous narrative about home adjustments. Natural light fills the domestic interior space with soft, even illumination.