Dylan Chavles, Hair Stylist,

Description

This image for the Proenza Schouler S/S 2026 campaign features a close-up composition of pale pink chrysanthemums filling the frame. The cluster of textured, layered petals is set against a deep black background, creating high contrast and highlighting the soft colour tones of the blossoms. White overlaid typography spelling Proenza Schouler is positioned across the lower portion of the image. The photography captures fine organic detail within the flower heads and stamens. The campaign was photographed by Senta Simond with creative direction by Rachel Scott.